Victoria Beckham using denim to extend her global reach
The final day of the autumn/winter 2016 season of London Fashion Week was marked by two very different brands tackling similar ideas in their own way.
First was Victoria Beckham, who talked journalists through her new Victoria Victoria Beckham collection in her Mayfair store.
Beckham has embraced a more casual and carefree approach to getting dressed of late, but yesterday came perhaps the ultimate signal of this new mood, namely frayed denim. The raw edges in question were to be found on a cropped pair of kick flare jeans in her collection for autumn/winter, the dark indigo denim needle punched onto navy wool to create a structural rigour that showed she has not distanced herself entirely from her more formal past.
“It’s important to have fun with this collection, but not too much fun,” said Beckham as she talked through her designs for the new season, as her husband sat in the corner following a coffee run.
Beckham is due to open her second store next month in Hong Kong, and designing for the multiple territories, and their distinct climates, in which she sells has long been a priority. “This is a winter collection, but it drops in June,” said the designer.
“We’re a global brand so I have to look at clients across the world. There’s always an element of buy now, wear now in all of the collections we do. Nothing’s too heavy, lots of layering pieces.”