Mystique Jeans Spring Summer 18 Denim Forecast.
Mystique Jeans vision is developed in 3 Trends:
ADVENTUROUS NAVY – Faded exotic.
Local and global connections between places and cultures from East to West.
Exotic influences, floral embroidery from the East, red tones, harem pant silhouettes
From the west, blue washes, variants of the red and sand tones
Fits are comfortable: regular, wide & loose and flared
Inspirations are intermingled: Different coloured denim patches create an upcycled look, along with inserts of exotic floral patterns
Typical Navy inspiration is visible in the use of stripes
FOREVER YOUNG – Remix Volume.
Youthful feeling of looking for an individuality and rebellion with no gender or age limits
Desire for originality, sub-cultures influences with a punk approach
References to grunge era: monochrome black and bleach washing
It prevails the destroyed/worn look, mum fit and oversized volumes
Customising is the key word
Gritty looking, torn and full of studs and eyelets
Girly looking, patched-up, colorful and playful
SPORTY FEMININE – Candy Happiness.
Relaxed and reminiscent of childhood
Apparel universe meets a more flirty dimension
Ruffles, tonal embroidery, lacy and broderie anglaise inserts
Colour wise: pink and white are a must for a candy color palette, blue and delicate washes complete the girly look